3 myths about bleaching for extreme blondes

It is true that bleaching affects the hair and sensitizes it,
But don't let that take away from you the idea of being a blonde!

Discover three myths about bleached hair
and your perfect routine to pamper him later with Kérastase.

Your BLOND ABSOLU products

Myth # 1

Your hair is too dark to be blonde

It is true that dark hair needs a more intense bleaching, to remove much of the existing pigment and achieve the desired blonde tone. This pigment removal process can weaken your mane, but with proper care you can be as blonde as you like. With the new CICAEXTREME from BLOND ABSOLU your extreme blonde will have extreme care.

Myth # 2

As long as you continue to bleach, your hair will fall out

You have to bleach again to keep your blonde, but you are afraid of spoiling your hair, ask your hair expert how far you can go. And once you reach the limit, stay there! All you need is a routine that takes care of your hair, that prevents dryness and breakage. And CICAEXTREME is the perfect ally.

Myth # 3

If curly hair already requires extra care, curly hair bleached much more

Curly hair tends to be drier, a challenge that is complicated when you want to lighten your hair. You need extra hydration and that's what CICAEXTREME is here for. Our new hyaluronic acid duo deeply penetrates and seals in hair, so your curly blonde hair is soft and supple.